How to Increase Adsense CPC
Adsense is the pioneer advertising network that provides relevant contextual advertisement according to the content of the blog or website. If primary source of income of your blog is Google Adsense, then you need to do some sort of Adsense optimization. Throughout this post, we will explain as how to increase Adsense CPC.
We have seen many blogger complaining that they are earnings very low amount of money from Adsense even they are generating huge amount of traffic. In order to understand the logic behind how the revenue is calculated in Adsense program, you need to understand various factors that determine the revenue.
How to Increase Adsense CPC in 2018
Factors Affecting Revenue
There are so many factors which decide the revenue under the Adsense program:
CPC – It is the amount that is of cost per click. When a visitor clicks a single link, you will get paid and this is what we call as CPC. In order to increase your Adsense overall earning, you need to increase Adsense CPC.
CTR – Click through Rate is the ratio of clicks on ads and total number of ad impressions. For example, if your Adsense ad impressions on your blog are 1000 and clicks are 30, then CTR will be 3 %. One of the main reasons of lower revenue from Adsense is the wrong placement of ads on your blog as a result, visitors are not able to read and click on the ads. So, in order to improve the CTR, you need to place the ads on prominent place such as in between the content of your pages.
As you can see both CPC and CTR are important factors that determine the website earning, so our effort should be to maximize each CPC and CTR. In the next section, we will learn how to increase Adsense CPC.
In order to get best CPC (Cost per click), it is necessary to choose the right niche for your blog. It is the thing over which you are going to create your blog and making appropriate blog posts. The most common niches which you can consider for your blog are as under:
Blogs about Domain & Hosting – If you can create a blog over domain and hosting, its terminologies and technical aspects, then this is the right niche to choose as the Adsense CPC for this niche is very good. You can earn handsome money from per click and for this you even do not need a huge amount of traffic.
Forex – CPC for forex related blogs are very high as exposed by various bloggers working on this niche. Articles like best forex strategy, how to open a forex account, learn to earn from forex trading etc are the best topics to write on under this niche.
Legal & Attorneys – This niche also has good potential for good CPC adverts. But make sure you create high quality content and not a rubbish article just for the sake of getting high CPC ads.
We have written various niches above, but one thing should be kept in mind that you write over the niche in which you have some level of skills and expertise. If you are newbie yourself about a niche, then it will depict in your writing style and voila, you will not be able to attract visitors to your blog.
Content Matters Most
One thing which we always over emphasize is that quality is the king factor. If you are able to create high quality unique content, you posts will become viral in no time. As a result, an immense amount of traffic will flow to your blog and people will subscribe to your mailing list to stay remain for forthcoming posts and stuff. The great content compels the visitors to stay active on your blog for a long time, this increase reputation of your blog in the eyes of Google and other search engines. The relevant adverts will attract visitors to click the adverts and take the appropriate actions such as buying from the advertiser’s blog. This enhances your blog’s reputation and the advertisers may bid higher CPC to get a place over your blog. Due to this, highly paid CPC adverts will be delivered on your blog via Adsense.
Another important solution of how to increase Adsense CPC is targeting USA and UK visitors. You can do this by doing keyword research and create contents according to the visitors from these countries. The CPC of these countries are quite high as compared to that of Asian countries and rest of the world.
Allow & Block Ads
I have seen many times that the Adsense serves somehow irrelevant adverts according to the niche of your website or blog. In this case, Adsense offers an exciting thing which you can use to control which category adverts your website can serve. For this, you need to click Allow & Block Ads tab, there you will see adverts from various categories. Here you can block categories which are irrelevant with your blog. By doing this, only relevant adverts will show up on your blog and as a result, CPC and CTR will increase drastically. CTR will increase because adverts will be too much relevant to your content which will attract click over the adverts.
Advert Format and Placement
Advert formats and sizes such as 336×280 also works great for the improvement of CPC and CTR. The best placement for placing 336×280 ad sizes is just below the post title and in between the post content. Apart from this, Text & image format normally carry lower CPC while text based ads perform better in terms of CPC and CTR. However, if your blog mostly consists of multimedia stuff such as images and videos, then you should allow text and image based advertisement. This will increase CTR and in long run, the CPC (Cost per click).
But in order to better understand each and every thing, it is necessary to try various techniques, advertising formats and placement. One trick that will work for one blogger might not work for the other blogger. So, it is your turn to experiment with various tricks and trips to get the answer of how to increase Adsense CPC.